Our Reports
Generational Narrametric™ Analysis
Identity, Tension, and Brand Connections Among Gen Z, Millennial, and Gen X Consumers
$462.50
$925.00
What's included:
- Quantitative study of 4,200 U.S. consumers, including Gen Z, Millennials, and Gen X
- Cross-generational exploration of the key identity tensions and motivations that drive brand choice
- Recommendations for brand strategy, new product innovation, positioning and messaging for each generation
Category Narrametric™ Analysis
The Psychology of Identity Tension Within Specific Product Categories
$900.00
What's included:
- Includes everything in the Generational Report, plus:
- Deep-dive analysis of 600 consumers in Financial Services; Vitamins & Supplements; Beauty; Personal Care; Fitness Apparel; Alcoholic Beverages and Non-Alcoholic Beverages.
- Benchmarks across seven categories
- Category-level Narrative Power Index™ & Tension Activation Index™
- Insights on where identity tension is strongest and how consumers manage it
- Strategy recommendations for category positioning, messaging, and innovation
Brand Narrametric™ Analysis
Unlocking Brand Narrative Power
$2,125.00
$4,250.00
What's included:
- Includes everything in the Category Report, plus:
- Evaluation of six leading brands in each category
- 100 consumers per brand (42 brands total across categories)
- Brand-level Narrative Power Index™ scores
- Competitive benchmarking
- Strategy recommendations for brand storytelling, message development, and innovation
- See list of brands below
