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Category Narrametric™ Analysis
$900.00 USD
includes everything in the Generational Report, plus:
Deep-dive analysis of 600 consumers in Financial Services; Vitamins & Supplements; Beauty; Personal Care; Fitness Apparel; Alcoholic Beverages and Non-Alcoholic Beverages.
Benchmarks across seven categories
Category-level Narrative Power Index™ & Tension Activation Index™
Insights on where identity tension is strongest and how consumers manage it
Strategy recommendations for category positioning, messaging, and innovation