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Includes everything in the Category Report, plus:
Evaluation of six leading brands in each category
100 consumers per brand (42 brands total across categories)
Brand-level Narrative Power Index™ scores
Competitive benchmarking
Strategy recommendations for brand storytelling, message development, and innovation
See list of brands ›
Non-Alcoholic Beverages: Coca-Cola, Pepsi, Starbucks, Nespresso, Gatorade, Red Bull
Alcoholic Beverages: Budweiser, Corona, Heineken, Modelo, Tito's, High Noon
Financial Services & Banking: Visa, American Express, Bank of America, Capital ONE, Chime, SoFi
Fitness Apparel: Nike, Adidas, Lululemon, Under Armour, Gymshark, Reebok
Beauty: L'Oreal, Chanel, Estee Lauder, Glossier, Fenty Beauty, e.l.f.
Personal Care: Dove, Neutrogena, Nivea, Pantene, CeraVe, Native
VMS (Vitamins, Supplements & Wellness): Nature Made, Centrum, Nature's Bounty, Garden of Life, AG1 (Athletic Greens), Olly