The Psychology of Identity Tension Within Financial Services & Banking | Category Narrametric™ Analysis

Includes everything in the Generational Report, plus: 

Deep-dive analysis of 600 consumers within the selected category 

Benchmarks across seven categories 

Category-level Narrative Power Index™ & Tension Activation Index™ 

Insights on where identity tension is strongest and how consumers manage it 

Strategy recommendations for category positioning, messaging, and innovation