Syndicated Report Library
Insights to help iconic brands evolve and new brands become iconic.
The Syndicated Report Library brings together RealityCheck’s most original and thought-provoking research—designed to ignite new possibilities in brand strategy, positioning, innovation, and advertising. Each report combines cutting-edge academic thinking with original, proprietary research conducted by RealityCheck, delivering insights you won’t find anywhere else. Grounded in advanced psychological and cultural frameworks—and informed by a wide range of disciplines including psychology, anthropology, cultural studies, communications, and more—these reports offer a unique lens for building stronger, more meaningful brands.
Bestseller
Narrametric™ Report Series
The Narrametric™ Report Series provides ground-breaking research on how people use brands to tell themselves stories about who they are and who they want to be. Rooted in the psychological principles of Narrative Identity, studies explore consumer psychological tensions and brand connections with 4,200 U.S. consumers across seven major product categories and40+ leading brands. These reports translate deep human insight into clear, actionable guidance forbrand strategy, positioning, innovation, and creative development.
50% OFF until March 15th
The first edition of the Narrametric™ Report Series will be released on March 15. Pre-order now and save 50% on any report.
Available only through launch week.
Our Reports
Generational Narrametric™ Analysis
Identity, Tension, and Brand Connections Among Gen Z, Millennial, and Gen X Consumers
$462.50
$925.00
What's included:
- Quantitative study of 4,200 U.S. consumers, including Gen Z, Millennials, and Gen X
- Cross-generational exploration of the key identity tensions and motivations that drive brand choice
- Recommendations for brand strategy, new product innovation, positioning and messaging for each generation
Category Narrametric™ Analysis
The Psychology of Identity Tension Within Specific Product Categories
$900.00
What's included:
- Includes everything in the Generational Report, plus:
- Deep-dive analysis of 600 consumers in Financial Services; Vitamins & Supplements; Beauty; Personal Care; Fitness Apparel; Alcoholic Beverages and Non-Alcoholic Beverages.
- Benchmarks across seven categories
- Category-level Narrative Power Index™ & Tension Activation Index™
- Insights on where identity tension is strongest and how consumers manage it
- Strategy recommendations for category positioning, messaging, and innovation
Brand Narrametric™ Analysis
Unlocking Brand Narrative Power
$2,125.00
$4,250.00
What's included:
- Includes everything in the Category Report, plus:
- Evaluation of six leading brands in each category
- 100 consumers per brand (42 brands total across categories)
- Brand-level Narrative Power Index™ scores
- Competitive benchmarking
- Strategy recommendations for brand storytelling, message development, and innovation
- See list of brands below
Brand Narrametric™ Analysis List of Brands
Non-Alcoholic Beverages - Coca-Cola, Pepsi, Starbucks, Nespresso, Gatorade, Red Bull |
Alcoholic Beverages - Budweiser, Corona, Heineken, Modelo, Tito's, High Noon |
Financial Services & Banking - Visa, American Express, Bank of America, Capital ONE, Chime, SoFi |
Fitness Apparel - Nike, Adidas, Lululemon, Under Armour, Gymshark, Reebok |
Beauty - L'Oreal, Chanel, Estee Lauder, Glossier, Fenty Beauty, e.l.f. |
Personal Care - Dove, Neutrogena, Nivea, Pantene, CeraVe, Native |
VMS (Vitamins, Supplements & Wellness) - Nature Made, Centrum, Nature's Bounty, Garden of Life, AG1 (Athletic Greens), Olly
"Nobody does it like Reality Check—they have mastered the real science and art to digging for human truths, those that pave the way to deeper understanding for our consumers that puts us in a competitive advantage—as we learn the human tensions that uniquely fit our own brands’ purpose, and create a real human narrative that takes front and center of everything that we do."
Jericho Razon | Founder and Principal, Brand & Deliver Consulting
"The RealityCheck team was instrumental in helping us identify core tensions of our consumers. After they completed in-depth psychological interviews, they facilitated workshops with large cross-functional teams. The objective of these workshops was to help the brand teams develop tension territories that would become the foundation for future brand-building work. They led the cross-functional teams through multiple creative exercises that helped them articulate the tension areas clearly and efficiently. We were very pleased with the outcomes, and the brand teams still reference these workshops a year later."
Susanne Klausner | Director of Strategy & Insights, Nestle Purina Petcare
"The RealityCheck team has helped us become more human-centric as a company. This is evident in their research approach and findings, but they are also one of the few companies who can act as a true thought partner and help drive change in an organization, person-by-person. As we aim to get all of our associates much closer to the people we serve, their guidance and coaching has unlocked the hidden empath in many of us."
Sarah Maloy | VP, Global Insights Strategy, PepsiCo
"I’ve been working with RealityCheck for 15 years. They never settle for the obvious answer. They always look to go deeper, to truly understand how your brand fits within the larger picture of people’s lives. But it’s not just their approaches. They are a pleasure to work with and act as true partners on every project."
Shaun Belongie | Chief Marketing at New Belgium Brewing and Bell's Brewery | Ex Nestle, Kraft, Accenture
"Reality Check’s approach of understanding Life Stage moments has truly shifted the way our brand teams think about their consumers. Focusing on a specific milestone has brought enormous learnings to NWPB, allowing us to go deeper with our consumers than we ever have been able to in the past. The insights that we have discovered will lay the strategic foundation for years to come with some of our brands."
Christine Turk | Consumer Insights Lead, Nestle Waters & Premium Beverages
